Agenda at a Glance

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Who owns employer branding? Where does EB sit in your organization?  Is there a dedicated team? These are increasingly common questions as more organizations recognize the importance of the EB function. Join Carrie Corbin, Director of EB at Dell as she takes us on a journey to identify the key functions any successful internal employer branding team will need.  Key takeaways include: 

• How to invest in the function
• From IT to Marketing - how to coordinate internal functions into a cohesive EB team
• Identify important KPIs

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• An overview of the current state of the industry in transportation
• Identifying and prioritizing the job market challenges
• A case study on how Utah Transit Authority leverages social media to combat these challenges
• Examples of solutions and strategies that made this initiative successful

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Employer branding has become familiar to most in our space by now, yet our understanding of it varies. What is employer branding, actually? What value does it bring to me as an employer? How do we use it as a platform to draw in different kinds of talent, in a very targeted way, knowing that what matters to these diverse candidates and employees varies so greatly? True, as employers we must tell the story of who we are and why we matter. That said, we should make our story relevant to them. How do we flip the script and better understand the kind of conversation – and experience – candidates want to have with us? Hint: It comes from both the head and the heart.

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At the heart of any successful recruitment marketing strategy is content that resonates with your target candidates. Employers who strategically use content to engage the right candidates, at the right place and at the right time will be at a competitive advantage.

Developing a strategic content strategy that maps to the candidate journey can improve the way your business is bringing in the right folks. Join Allison Kruse, Director of Content and Social Media at Kforce, to learn how to build and implement a content roadmap for 2020. Whether you are a team of one or of many, she will share her tried-and-true tactics for creating content that grabs attention and wins the hearts of your candidates.

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Candidates crave personalization. Yet it’s increasingly difficult to deliver a message that will get their attention. A huge part of the role is still about giving candidates a reason to engage with you.  Join us for this valuable panel discussion full of tips to execute a candidate engagement strategy that works. 

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Bryan’s seemingly counterintuitive approach  will quickly have you questioning the very definition of employer brand. You will leave this session with a hat full of new techniques, tips and ideas to radically transform your employer brand and EVP for the better.

In this session you will:

1. Discover the secret to instantly evoke more pride and passion amongst your employees.
2. Explore how to quickly earn a tremendous amount of respect from candidates you want to hire.
3. Learn about the only two metrics that really matter behind a world class EVP.

This is a refreshingly honest way to unlock the true value to be found within your employee experience and it’s not to be missed.

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In this session, attendees will hear how to integrate recruiting tech tools to scale your hiring process. Some key takeaways include: 

• How to merge tried and true marketing tactics with new tech
• Best practices to increase engagement and hire top talent
• Tangible recruitment marketing efforts  
• High touch candidate and employee communications at scale

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There are 2.41 billion monthly active users on Facebook, eight percent more than last year. The reports of Facebook’s death are greatly exaggerated. Your prospective audience on Facebook is still growing exponentially. It’s time to get over your fear of advertising to candidates on Facebook, in this session learn how.

• Did you know? Unlike LinkedIn, active Facebook users are 76% female, and one in five page views in the United States occurs on Facebook. 
• Schedule campaigns to boost your page views, increase group membership, grow likes, promote hiring events, and influence your employment brand. 
• Learn how to run highly targeting contextual recruitment ads to passive prospects based on their location, education/school, employer, industry, job title, and interests.
• Run campaigns from nation-wide campaigns to a specific neighborhood.
• Upload a list of email addresses and target ads to those individuals. 

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You've done it! You've finally built out your EVP, solidified those mission/vision/value statements and established the kind of company culture you want to have.

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Lever’s Talent Acquisition Suite unifies organizations to source, nurture, interview, and hire top talent through effortless collaboration. Over 2,000 global companies power their hiring with Lever. Lever powers the hiring needs of over 2,000 global companies, including the teams at Netflix, Hot Topic, KPMG New Zealand, and Cirque du Soleil. For more information, visit https://www.lever.co

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SeekOut empowers companies to go beyond LinkedIn to recruit hard-to-find and diverse talent. SeekOut’s comprehensive database of whole person profiles, intuitive AI search, and personalized messaging gives companies the ability to find and engage untapped professionals in tech, non-tech, engineering, life sciences and other disciplines.

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Altru's technology is focused on Talent Attraction through employee-generated video. Working with Fortune 500 leaders like Unilever, Philips, and Target, companies use Altru to create authentic video content to market their company's careers. Described as 'Influencer Marketing for Recruiting', Altru humanizes brands through a company's most powerful asset: its people.

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Every data point today tells us that candidates are miserable while our req loads pile up. There is never enough talent. The solutions we have don’t cut it. We know there are problems with our candidate experience, but it’s hard to know just what to do. In this session, Tracey Parsons will break down three of the most common problematic candidate experience indicators and show you how to make quick (and easy) changes that will make an impact.  She will provide you with a prescription to cure what ails your candidates, and ultimately boost your candidate experience’s immunity to turn the tide on candidate trust.

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Session details coming soon! 

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The concept of “bringing your whole self to work” is an often-used phrase to showcase a company’s encouragement for their employees to feel like they belong. However, not all employees feel that they can be their entire self at work. What if segments of your employee population can only bring half of themselves to work every day based on the realities of being a minority? Some minorities feel that they have to suppress elements of their culture, ethnicity, orientation, language, disability, or gender in order to advance up the ranks, be accepted in inner circles, or appear less threatening based on stereotypical perceptions. They live a life divided and have to ‘switch’ who they are in workplace contexts.

John G. Graham Jr. will engage you in roundtable discussions that are facilitated around some of the toughest D&I challenges that we face as employers and in employer branding. The conversations will be uncomfortable but will stretch you to new areas of understanding and compel you to take action upon returning to your organizations. D&I is a contact sport so we ask you to bring an open mind and open heart to help drive meaningful growth during our time together.

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Combining his nearly 20 years of experience in recruitment marketing and HR tech with his 20-year television and motion picture acting career, CareerArc's Johnathan Gorman will share real-world data and best practices to help you infuse your talent acquisition strategies with authenticity to improve your recruiting outcomes. 

Attendees will learn:

• how employer brand impacts job seeker behavior
• the importance of playing a role with authenticity, including examples of real-world failures resulting from inauthenticity
• best practices for using social media to disseminate authentic messages and reach the right target audience

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Increased competition, high candidate expectations, and a plethora of new technology: welcome to the new era of talent acquisition. The past decade had plenty of “innovation” with the emergence of AI in our industry, Google gaining more traction in the market and data analytics taking center stage. But what does it all mean? How do you decide what matters most? Where do you invest your time, money and resources?

In this session, Joe Essenfeld, vice president and general manager at iCIMS, will reflect on top recruiting trends and provide actionable advice on how to effectively apply them to fuel your sourcing and hiring practices this year. He’ll share why you should keep some of the most common buzzwords and habits of 2019 in the past, as you learn how to strategically create change and impact your business’ bottom line. Joe will highlight themes including:

• Why you need to stop talking about the importance of data, and instead, learn what kind of data actually matters, how to interpret it, and how to put it to good use. Hint: bigger isn’t necessarily better, when it comes to data.
• Stop using AI without knowing why. AI-driven HR processes and tools will be scrutinized under the microscope, so you need to know why and how you are using it. Evaluate your organization’s biggest challenges and learn which tools are best for your unique needs to improve sourcing and hiring efficiencies.
• Let the “passive candidate” phrase go. Everyone is an active candidate and we need to treat them that way.
• Get down with Google – they are continuing to change the game for talent acquisition. Acknowledge their entrance into recruitment, invest in technology solutions that partner with Google and optimize your career site for Google for Jobs today.
• Will we stop talking about voice technology and see it put into action?
• And more

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In this session we will discuss how several recruitment marketing initiatives work together to ‘influence’ an applicant. Learn how you can draw from the latest consumer marketing tactics – think (career) website optimization, out-of-the-box social advertising, geofencing, content ideas, talent communities and more – to move candidates (both passive and active) down the application funnel – from awareness to alumni!

It’ll be a tips-packed session with the goal of giving you actionable ideas that you can implement as soon as you’re back home/at the office. And yes! There will be prizes!

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• Work into moments
• Activity into productivity
• Job redesign into talent evolution
• Reports into intelligence

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In recruitment today, it’s more essential than ever before to ensure you have both the proper strategy, access to data, and the right technology in place before you begin to build scalable efficiencies in your recruitment process.  

Join Leah Daniels, SVP of Strategy at Appcast, Inc to understand what data you should be measuring (and how to leverage your ATS to support your needs) to get the most from your recruitment marketing, as well as how to set up a seamless technology infrastructure to set up your organization for success. During Leah’s presentation she’ll discuss and uncover:

• The current 2020 recruitment benchmark data you need to know from the top US employers
• How to identify your own baseline recruitment marketing measures and KPI’s
• What programmatic technology is and how it accelerates and automates recruitment marketing data analysis 
• How to adapt your recruitment marketing strategy to take advantage of what the performance data is telling you
• How to get more out of the recruitment sources you use without investing more budget into your job boards

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According to McKinsey & Company, organizations that are gender and ethnically diverse are up to 35% more likely to succeed. So the question is: What is your team doing in 2020 to attract qualified female job seekers? In this discussion, Alison Vorsatz, the Senior Enterprise Director at Fairygodboss, will share key insights into building an employer brand that attracts experienced and diverse women —including sharing content that is gender inclusive, promoting diversity initiatives and benefits that resonate most with women, plus tips for reaching female job seekers directly on social media.

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Marketing is influencing every aspect of recruiting, pushing all of us in talent acquisition to become digital marketers with knowledge of website development, conversion rate optimization, paid social media and Google Analytics. If you don’t understand digital, you risk becoming left behind in the future of recruiting. As you incorporate more marketing approaches into your strategy in 2020, do you know which digital tactics will give you the biggest impact for your time, effort and budget?

In this session, we’ll go beyond a typical panel discussion to provide a Show and Tell of digital marketing strategies that have become essential to attracting and recruiting today’s talent. You won’t just get “tips,” you’ll see real examples that master these digital strategies in talent acquisition. Rally Founder Lori Sylvia will lead the Show and Tell with two practitioners who are crushing digital marketing: Sara Pieper, Director of Global Employer Brand Marketing at Covance, and Hanady Khourshid, Manager of Employer Brand & Diversity at CDW. Sara and Hanady will share their best campaigns, the strategies behind them and the results they achieved. Plus, we’ll answer your questions about digital marketing tactics and tools in our Live Q&A, so that you’re ready to try these new strategies with confidence.

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According to LinkedIn report, 70% of the workforce is passive talent. Companies are using various strategies to attract passive talent. However, what is important is how you engage with talent - not just as candidates but as humans. This session will cover how to use out-of-the-box tactics and strategies to identify and engage talent. 

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Thinking and executing like a marketer has never been truer than for talent acquisition professionals today. Low employment and a tight job market has made recruiting a highly competitive exercise in attracting the individuals who will help grow and sustain your business.

According to Talent Board Candidate Experience Awards Benchmark Research, today’s candidates across generations want to understand why employees work where they work and why they stay there. Candidates want testimonials and to hear directly from the employees and the managers they could potentially work for. They also want to hear what a successful candidate looks like for positions they’re interested as well as the possible career paths they might have. Employers are implementing chat bots and increasing the use of mobile text messaging, translating into higher positive candidate ratings. 

During this informative presentation, Talent Board President Kevin W. Grossman will share insights from the CandE research and award-winning companies on how to turn the candidate experience into an employer branding strategy including:

• How to ensure career sites are compelling with the right customer-centric approach that entice candidates to apply
• Why “future fit” and “silver medalist” candidates should be nurtured long after they initially applied
• How referrals and employer brand advocacy programs are key
• How today’s smart technologies are empowering more communication pre-application
• How candidates will take their alliance, product purchases, and relationships elsewhere when they have a poor experience – and how they’ll increase it when it’s great – even before they apply

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Oleeo provides talent acquisition solutions that leverage intelligent automation and machine learning to help recruiters attract, engage, and hire amazing diverse teams more efficiently than ever before. High configurable to meet your unique needs, Oleeo is the choice of many of the world's best enterprise brands.

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Fountain is the leading recruiting platform for gig and hourly workers, specifically designed to solve challenges around high volume, high velocity, and high turnover recruiting within food & beverage, hospitality, healthcare and on-demand services. Founded in 2015, San Francisco-based Fountain helps mid-market and enterprise companies’ source, screen and onboard more than one million candidates per month.

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The Vizi SaaS product automatically transforms your text based job descriptions into engaging, customized branded experiences. Vizi works seamlessly with all major ATSs’. You will benefit from employer branding, a world class candidate experience and engage with more mission aligned candidates.  Achieve market differentiation with Vizi in 10-14 days!  

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Innovative technology has changed every aspect of modern recruiting, including candidate sourcing. Today, recruiters can leverage artificial intelligence (AI) to locate passive candidates much quicker and more efficiently than they can do manually.

Talent Analytics has emerged as the new super power driving recruitment. As many companies grapple to get started with the trend, others are leading the way in this winner takes all hiring strategy.

In this engaging discussion with leading experts, Andrew Gadomski and Craig Fisher will cut through the noise and give attendees real practical ideas for leveraging tech, AI, and data. 

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• Understand: what is a persona?
• How to develop a persona using internal and external insights
• How to activate a persona into a targeted recruiting tool, with or without budget

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Join Bryan Chaney, Director of Employer Brand and Talent Attraction for Indeed for this engaging session on getting to the ROI of employer brand.  Session takeaways include: 

• How to find and report on the "easy metrics"
• How to find and report on the "not-so-easy metrics"
• How to measure the "halo value" of your consumer brand
• Internal vs. External: What is the return on influence?

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