Crystal Miller Lay

CEO
GBS

Crystal’s passion, extensive knowledge, and fresh insight has made her a sought-after writer, speaker, and reliable expert source for multiple media outlets including CBS, Fox News, Hanley-Wood, Mashable, Huffington Post, and ABC. She has an extensive network in HR Technology and Industry media. As an industry leader, she is recognized for expertise in employer branding, brand strategy & marketing, reputation marketing, creative content, and digital strategic solutions.

Her work in predictive recruitment marketing has helped numerous organizations refine and optimize their marketing spend as well as improve workforce retention through better hiring experiences. Her development of game-changing university marketing programs has been called “ground-breaking,” saving employers thousands of collective man-hours spent on college campuses, while strengthening relations with faculty. She has created brand, communication, digital, media, crisis PR, and B2B/B2C launch strategies for some of the biggest companies in the world.

GBS

Crystal Miller Lay’s Session(s):


12:45 p.m. —

Case Study: Mind the Gap: Balancing Attraction in Gender-Dominated Industries Successful Strategies Kerry is Using to Attract, Retain and Advance Women

Women account for over half the workforce (57% in 2020). However, in industries, such as manufacturing, there's still a significant gender gap that needs to be overcome. Only 1 out of every 3 workers in manufacturing identify as female, and fewer still are appointed to manufacturing leadership roles (1:4). As employers, we know the important contributions women bring to the workplace. Join us, as we look closer at Kerry as a case-study backdrop to explore: 

  • Women's perceptions of recruiting and career potential in male-dominated fields

  • Factors suppressing equal representation in the workforce

  • Strategies Kerry used to help attract and recruit women 

  • Learnings & outcomes of Kerry's recruitment inclusion initiatives



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