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Job advertising is no longer just about copy and clicks — it’s about visibility, structure, and resonance in the age of AI search. In this tactical session, Craig Fisher breaks down how AI search optimization (AISO), and structured job schema are redefining how ads get discovered and ranked. Learn how to apply practical frameworks like resonance scoring to evaluate what truly connects with candidates and how to future-proof your campaigns for evolving AI algorithms. And we'll discuss how and where to spend your ad dollars for the best ROI based on good data.
Key Takeaways:
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How AISO (AI Search Optimization) differs from traditional SEO — and how to optimize job ads for AI discovery
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The return on Facebook Jobs and importance of Google for Jobs
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How structured job schema boosts ranking, relevance, and click-through as new XML feeds get rejected by Indeed
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A practical “resonance score” framework to measure emotional and behavioral engagement in job ads
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Real examples and tools to implement these tactics immediately
Get your pencils ready. This will be a good one.
