Craig Fisher
Head of Talent Acquisition OperationsRosendin
Craig Fisher is currently the Head of Talent Acquisition Operations at Rosendin. Craig is also the founder of employer brand and recruitment tech strategy firm, TalentNet Media. He has led Global Marketing, Employer Brand, and Recruiting Innovation at Allegis Global Solutions, North America’s largest RPO and staffing company. He has led talent acquisition teams at the Fortune 500 level owning recruitment process, marketing, and technology. His digital branding methods have been adopted as best practices by companies like Linkedin, Toyota, YUM! Brands, Microsoft, and many more. He's the author of Inbound Recruiting, and a popular keynote speaker at tech, social media, HR/recruiting, and sales conferences worldwide.
Craig created the first Twitter chat for recruiters and partnered in the first Linkedin certified training company in North America. He consults with sales and recruiting teams, advises HR technology firms, and runs the largest recruiting conference series in the Southwest, TalentNet Live.
He’s been detailed in the Wall Street Journal, NPR, The Economist, and Entrepreneur as a subject matter expert in multiple areas of talent acquisition; and is listed among HR and Recruiting's top influencers and most engaging conference speakers.
Connect with Craig on Twitter/Instagram @fishdogs, and at www.fishdogs.com
10:30 a.m.–11:10 a.m. PT —
Job advertising is no longer just about copy and clicks — it’s about visibility, structure, and resonance in the age of AI search. In this tactical session, Craig Fisher breaks down how AI search optimization (AISO), and structured job schema are redefining how ads get discovered and ranked. Learn how to apply practical frameworks like resonance scoring to evaluate what truly connects with candidates and how to future-proof your campaigns for evolving AI algorithms. And we'll discuss how and where to spend your ad dollars for the best ROI based on good data.
How AISO (AI Search Optimization) differs from traditional SEO — and how to optimize job ads for AI discovery
The return on Facebook Jobs and importance of Google for Jobs
How structured job schema boosts ranking, relevance, and click-through as new XML feeds get rejected by Indeed
A practical “resonance score” framework to measure emotional and behavioral engagement in job ads
Real examples and tools to implement these tactics immediately
Get your pencils ready. This will be a good one.