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This cutting-edge workshop offers a unique blend of theoretical knowledge and practical application in leveraging AI for employer branding. You'll gain hands-on experience with the latest AI tools and techniques, learn to craft AI-powered narratives that resonate with top talent, and develop strategies for responsible AI integration in your employer branding efforts.

Part II: Practical Application and Strategy (Afternoon Session 1:00 - 3:00 PM)

AI-Enhanced Employer Brand Storytelling

  • Leveraging AI to uncover unique brand stories and employee experiences

  • Techniques for using AI to craft compelling narratives that resonate with top talent

  • Workshop Activity: Use AI tools to develop a brand story and receive peer feedback

AI-Driven Candidate Persona and Media Planning

  • Utilizing AI for data-driven insights into your ideal candidates

  • Creating detailed candidate personas to inform your employer branding strategy

  • Leveraging AI to develop targeted paid media plans

  • Hands-on Exercise: Develop AI-enhanced candidate personas and draft a paid media plan for your organization

Measuring AI Impact on Employer Brand

  • Introduction to AI-driven sentiment analysis for employer branding

  • Techniques for using AI to analyze Glassdoor and third-party review sites

  • Strategies for leveraging insights to improve employer brand reputation

  • Interactive Demo: Using AI tools for real-time sentiment analysis of employer reviews

  • Group Activity: Design an AI-powered employer brand dashboard

Future-Proofing Your AI Employer Branding Strategy

  • Emerging trends in AI and their potential impact on employer branding

  • Strategies for staying ahead of the curve and continuously innovating

  • Collaborative Exercise: Create a roadmap for integrating AI into your long-term employer branding strategy

Q&A and Action Planning

  • Open forum for questions and discussions

  • Develop personalized action plans for implementing their AI instance and membership as a TAWeek Workshop Attendee

By attending, you'll be at the forefront of the AI revolution in talent acquisition, equipped with the skills to:

  • Ethically harness AI to enhance your employer brand

  • Create compelling, AI-driven narratives that attract and engage top talent

  • Develop data-driven candidate personas for targeted branding strategies

  • Measure and optimize the impact of AI on your employer brand

Don't miss this opportunity to revolutionize your employer branding approach and stay ahead in the competitive talent market. Join us to unlock the full potential of AI in shaping your organization's future workforce!