Looking forward to this session? Share it!
This workshop offers an invaluable opportunity to learn how to craft authentic and compelling narratives that resonate with top talent. Through practical exercises, you’ll discover how to transform your company’s unique values and culture into stories that attract, engage, and retain the right people. Whether you're a seasoned recruiter or new to employer branding, this workshop will empower you to elevate your brand’s voice.
Session 1 (30 mins):
Introduction to Employer Brand Storytelling
- Overview of storytelling’s role in employer branding.
- How to find and develop stories that resonate with potential employees.
- Group Exercise: Identify key moments and stories that define your company’s values.
Session 2 (30 mins):
Storytelling Structures
- Explore different narrative frameworks (e.g., growth, belonging).
- Breakout Exercise: Draft brand stories using different structures and present to the group for feedback.
Session 3 (30 mins):
Activating Your Story Across Platforms
- Storytelling through various media (video, social, internal communications).
- Create a content calendar to align storytelling with hiring objectives.
Closing (30 mins):
Q&A and Next Steps
- Reflections, feedback, and actionable strategies for incorporating storytelling into your brand strategy.
Why Attend?
Attending this workshop will equip you with the storytelling techniques needed to build a distinctive employer brand. You'll leave with actionable strategies, ready-to-use frameworks, and a clear understanding of how to connect with talent in a way that sets your company apart. Don’t miss out on learning how to turn your brand’s culture into a powerful narrative that drives recruitment success.
