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With the proliferation of AI and LLM features into the HRTech scene, it's time to take a look at how responsible AI can meet creative strategy to elevate talent acquisition and employer brand. In this hands-on workshop, dive into the intersection of AI and employer branding, exploring practical, ethical AI applications that fuel authenticity, efficiency, and engagement in talent attraction. Led by industry experts, this workshop equips talent acquisition leaders and employer brand professionals with actionable skills to ethically harness AI’s power for crafting brand narratives, building prompt precision, and personalizing candidate experiences.
This immersive session starts with an AI primer, guiding you through the essentials of Generative AI and Large Language Models (LLMs), demystifying the difference and showcasing how each brings unique advantages to branding. Then, learn the art of ethical implementation with discussions on AI's responsible use, unveiling insights for identifying and aligning AI with your brand's core values and DEI goals.
The journey continues with AI-powered tools that revolutionize content creation, engage diverse talent pools, and bring personalized brand stories to life. Through case studies and interactive demos, see real-world examples of AI enhancing employer branding. We’ll also dig into the essential do’s and don'ts, navigating the ethical nuances of AI to ensure every step is aligned with trust and transparency.
By the end, attendees will develop AI-enhanced candidate personas, media strategies, and a future-ready AI roadmap. Join us to gain forward-thinking insights, a toolkit of practical AI strategies, and a clear path for integrating AI into your brand’s future—while always keeping your organization’s integrity at the forefront.
Takeaways:
- Explore ethical, AI-driven employer branding techniques that resonate with top talent.
- Gain skills in prompt crafting for effective, brand-aligned AI communication.
- Discover tools and best practices to avoid common pitfalls and implement AI responsibly.
- Design an AI roadmap tailored to your employer brand, ready for the future of talent acquisition.
Part I: Responsible AI in Employer Branding (Morning Session 10:00-12:00)
- Introduction to AI
- Introduction to AI in Employer Branding
- Hands-on Exercise: Identify areas in your current employer branding strategy where AI could be ethically implemented
- AI-Powered Employer Brand Enhancement
- The Do's and Don'ts of AI in Employer Branding
- Diving Deeper Into The Art of Prompt Engineering
