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"Smooth seas don’t make good sailors.” In order to innovate, we need to take calculated risks, fail quickly, learn from mistakes and get right back up again. Many of us are self-taught, and are often the sole SME at our company. And unlike other professionals like dentists and financial advisors, we don’t get a specialized degree or license to practice employer branding.
Yet none of us are alone. We are a community of professionals who generously share our experiences and lessons learned—including those lessons that we’ve learned the hard way!
In this session, you’ll learn how to spot 10 common mistakes in employer branding, so that you can avoid them and take an alternative, more successful path. You’ll walk away from this session with more confidence so that you continue to take calculated risks as you innovate and sail your way to employer brand glory! Ahoy!
Key Takeaways:
- What are the most 10 common mistakes within the employer brand space
- Specific tactics to change course to avoid the mistake and take an alternate route
- Benefits of taking the alternate route so that you're ultimately more successful in your role
