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Employer Brand activation is more than just an external effort. A successful strategy must also resonate internally, building genuine advocacy among employees and aligning company culture with the brand message. In this session, Chloé Rada, a seasoned leader in Recruitment Operations and Employer Branding, shares insights from her ongoing work at ZoomInfo, where she is actively driving an Employer Brand refresh. Chloé will explore common mistakes companies make when activating their Employer Brand internally and how to avoid them to ensure long-term success.

Key Takeaways:

  • Internal Alignment First: How to ensure alignment between leadership, HR, and employees before launching an external brand refresh.
  • Navigating Change Resistance: Strategies for addressing pushback and fostering engagement across all levels of the organization.
  • Balancing Consistency and Flexibility: How to maintain a cohesive brand message while allowing room for individual expression and feedback.
  • Engaging Employees as Brand Advocates: Techniques to encourage employees to actively embrace and champion the employer brand.