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Imagine the impact of recruitment marketing messages that spark curiosity, inspire action, and build lasting trust. In this engaging main stage session, Crystal Miller Lay, an award-winning employer brand leader with a background in brand, behavioral, and Industrial/Organizational Psychology, will demonstrate how leveraging the principles of Positive Psychology can drive candidate behavior, transforming the efficacy of your employer brand strategy and recruitment marketing campaigns.
Drawing from research-backed insights, compelling stats, and real-world case studies, Crystal will explore how to shift from transactional messaging to emotionally resonant storytelling that aligns with what today’s job seekers are truly looking for: growth, purpose, and belonging. You’ll learn how to inspire candidates and employees by crafting campaigns that connect authentically, ignite intrinsic motivation, and foster long-term loyalty.
Three takeaways you’ll walk away with:
- The Science of Messaging That Works: Learn how intrinsic motivators like purpose, belonging, and growth can be operationalized in your employer brand messaging.
- Tools to Move the Needle: Explore practical frameworks and tools to embed Positive Psychology principles into recruitment marketing and employer brand campaigns.
- Proven ROI Strategies: Understand how to measure the impact of psychologically informed messaging through key metrics and adapt these strategies to your organization’s unique needs.
Whether you’re looking to stand out in a crowded talent market, attract diverse talent, or amplify your team’s impact, this session will leave you inspired and armed with actionable insights to reimagine what’s possible in employer branding. Together, let’s shape a world where work—and the messaging around it—is as empowering as it is transformative.
