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Hear how Eaton, a 100-year old manufacturing company, revamped their EVP from concept through activation to attract a new talent audience globally.

Eaton, a 90,000-employee global power management company, refreshed and launched our EVP in March 2024. Being known as a traditional manufacturing company we needed to re-brand ourselves as an employer to attract new talents, including engineers. We refreshed our EVP to align with our corporate direction, wrote a manifesto and turned it into a video, developed a recruitment marketing campaign based off this new direction, made our employees the center of the campaign, and then launched the program globally. In this session Kristin will share:

  • How to collaborate with marketing, comms, HR and TA to align the EVP across departments
  • Creating a manifesto
  • Building out a campaign that will resonate with your target audience
  • Launching an EVP (internally and externally)
  • Build a team of brand ambassadors to help share your EVP story