Looking forward to this session? Share it!
In this session, Charlotte Marshall—one of the world’s leading employer brand experts and co-author of the industry-shaping Give & Get Employer Branding—will introduce the New Employer Brand Blueprint. Drawing from her experience building employer brands at seven Fortune 500 companies, Charlotte will reveal how she was finally able to unlock the full value of employer brand at Intuitive by unifying Diversity, Equity, and Inclusion (DEI), talent attraction, and workforce engagement into one activation.
Guided by the Give & Get philosophy, this session will show you how to activate a highly strategic employer brand that deeply resonates with both current employees and potential candidates—and galvanizes employees to protect and champion company culture, especially during periods of high growth.
Key takeaways include:
- Building a unified strategy that aligns DEI initiatives with employer branding to drive diversity and inclusion across the employee lifecycle.
- Creating a candidate experience that reflects your organizational values, attracting talent that matches your culture and long-term goals.
- Enhancing workforce engagement through internal activations that foster loyalty, belonging, and productivity.
With deep expertise and a transformative approach, Charlotte will provide the new roadmap for activating a powerful employer brand that goes far beyond talent attraction—fueling engagement and creating lasting cultural impact.
