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In a world of flashy recruitment technologies and marketing trends, how can organizations cut through the noise and focus on what truly matters to today’s candidates? Join Heather and Ruth from Recruit Rooster as they dive deep into the four key pillars that drive meaningful recruitment marketing and employer branding: authenticity, visibility, credibility, and connectivity.
This session will move beyond high-level theory to offer actionable insights rooted in their extensive work with Fortune 500/1,000 companies. Heather and Ruth will explore how to authentically represent your employer brand, ensure your messaging is visible in the right channels, build credibility with candidates through transparency and trust, and foster long-lasting connections that keep your talent pipeline engaged.
Through case studies, data-driven insights, and forward-thinking strategies, they’ll debunk common myths, share emerging trends, and reveal how leading companies are winning top talent by mastering these four critical elements. Whether you’re looking to refine your current recruitment marketing approach or adopt new technologies, this presentation will provide the tools and knowledge you need to build a stronger, more connected, and trustworthy employer brand.
