Back to Agenda

Looking forward to this session? Share it!

In this case study session, attendees learn about making "Sheetz" happen - growing from a team of one to building one of the industry’s leading Recruitment Marketing and Employer Brand (RMEB) functions. Megan Claar, Recruitment Marketing & Employment Brand Manager, will offer insights into how she gained buy-in from the boardroom and demonstrated the value of a strong, metrics-based approach to modern talent attraction. You’ll learn her approach to defining success through a multi-layered strategy and integrating technology to streamline recruitment processes. Along the way, she'll share her lessons on navigating challenges like budget constraints to building a thriving team that has supported Sheetz’s growth to 775+ stores nationwide.