Social Strategies for Creating Authentic First Impressions with Gen Z

Looking forward to this session? Share it!

75% of the Class of 2024 read reviews of an employer before applying, and 73% would be more likely to apply after seeing additional behind-the-scenes content from an employer. As Gen Z reshapes the future of work and consumer behavior, employers must rethink their approach to engagement. Employer branding isn’t just about polished corporate messaging—it’s about authenticity and storytelling, key elements of the creator economy. In this session, we’ll explore strategies for creating authentic "first impressions" with early career talent that resonate in a social ecosystem where discovery is king.