Bridging the Gap: Aligning Marketing and Talent Acquisition for an Authentic Social Media Strategy

In today's rapidly evolving landscape, decisions made at the highest levels often ripple through the entire organization, profoundly impacting organization culture and the employer brand. Too often, the disconnect between marketing, communications, and talent acquisition teams leads to fragmented messaging, diluted brand identity, and missed opportunities in talent attraction.

In this session, we'll explore the vital relationship between corporate marketing, communications, and talent acquisition. We'll discuss how these departments can work together to craft a cohesive, transparent social media strategy that resonates with both current employees and potential candidates.

Join Shavon Banket, Senior Director of Strategic Content at Shaker Recruitment Marketing for a conversational Q&A session with Rachel Duran,  Head of Global Employer Brand and Recruitment Marketing at HPE. Shavon’s expertise will be joined with case studies and actionable insights from Rachel, where we’ll explore real-world strategies for bridging these gaps. Join us to learn how to turn cross-functional collaboration into a competitive advantage in the talent market.