Speaker Info

Vanessa Sain-Dieguez is the Senior Director of Talent Attraction at Spectrum. She is a brand storyteller with 15 years experience across Digital, Social, and HR. I connect people and ideas to create lasting business impact through relentless curiosity and powerful execution. Her passion is building high-performing teams that are committed to a grand vision and deliver with excellence. Prior to her role at Spectrum she worked at Hilton for over 10 years where she led global social media programming to enhance awareness of Hilton as a top employer brand and drive talent attraction with a mix of owned, earned, and paid media.

Vanessa Sain-Dieguez’s Session(s)

11:10 a.m.–11:45 a.m. PST —

Case Study: Employer Brand Marketing - Connecting with Heart at Spectrum

Real people. Real employee stories. That's what you'll find on Spectrum's newly redesigned career site. Join Vanessa as she shares tips on how to boost your employer brand and talent network. She will share insights from the recently redesigned and relaunched career site, including how to:

Achieve authentic employer brand storytelling
Improve job searchability and discovery
Increase application rates