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Join us for this interactive session while two industry icons guide you on an interactive tour of the "must have" tools in the business. Chloé Rada, Sr. Director, Global TA Operations for Nielsen and Allison Kruse, Head of Global Employer Brand at Baxter team up to share how you can become content heroes for talent attraction! Chloé and Allison sourced the secrets to success of brand activation by asking their peers across all industries and company sizes what they like best! From becoming a better writer, to removing gender bias, designing awesome graphics and videos and highlighting employee generated content, you'll feel like you’ve uncovered a new super power when you start using these free or low cost tools!