Chrissy ThornhillDirector, Head of Global Employer Brand and Recruitment Marketing
Chrissy is a Director, Head of Global Employer Brand and Recruitment Marketing at MetLife, where she is currently building the company’s first EB/RM function from the ground up across 42 countries. Prior to joining MetLife in 2021, she spent the previous 14 years having managed every aspect of employer brand and recruitment marketing across numerous company sizes, industries, and regions at Salesforce, Opower, Charles Schwab, and Scottrade. As a veteran in the space and sought-after speaker, you can catch Chrissy developing and sharing best practices on everything from EVP development and implementation, recruiter enablement, social media, lead generation and nurture, and more.
2:30 p.m.–3:10 p.m. Pacific —
Join us for this tactical session to learn how to effectively use programmatic advertising to market your employer brand. In this session, Chrissy will take a close look at LinkedIn Always On Sponsored Updates strategy and how it helps drive your full-funnel content strategy beyond LinkedIn.