Crystal Miller Lay

Founder and CEO
GBS Worldwide

Crystal’s passion, extensive knowledge, and fresh insight has made her a sought-after writer, speaker, and reliable expert source for multiple media outlets including CBS, Fox News, Hanley-Wood, Mashable, Huffington Post, and ABC. She has an extensive network in HR Technology and Industry media. As an industry leader, she is recognized for expertise in employer branding, brand strategy & marketing, reputation marketing, creative content, and digital strategic solutions.

Her work in predictive recruitment marketing has helped numerous organizations refine and optimize their marketing spend as well as improve workforce retention through better hiring experiences. Her development of game-changing university marketing programs has been called “ground-breaking,” saving employers thousands of collective man-hours spent on college campuses, while strengthening relations with faculty. She has created brand, communication, digital, media, crisis PR, and B2B/B2C launch strategies for some of the biggest companies in the world.

GBS Worldwide

Crystal Miller Lay’s Session(s)


3:00 p.m.–5:00 p.m. Pacific —

Workshop F: Be More Than Content with Content

During this workshop session, we will discuss what makes high-impact content for your social channels. From establishing a meaningful calendar to creating the templates, you will walk away with all the tools you need to fill your social calendar. 
 
Target Audience: (roles/level): EB Leaders and practitioners looking to establish or manage and maintain a content calendar for their social channels

 


10:15 a.m.–11:15 a.m. —

Keynote Panel: Big Brain Energy: Neurodiversity in Talent Attraction

When it comes to neurodiversity, it can be confusing. “Neurodiversity” focuses on the group, while neurodivergence is individual. 
 
With 15 - 20% of the global population is considered to be neurodivergent, it’s time clear up the confusion and put that big brain energy to work in your talent strategy. GBS CEO, Crystal Miller Lay, will unveil the results of a multi-national, year long study conducted in partnership with the University of Wales and Ducere, revealing the current gap in neuroinclusive talent attraction and how we can close it to create more inclusive employer brands. Joining Crystal are panel participant Rahul Yodh, Vice President of TA for New Western, to share how they are addressing this issue in their own talent strategies. In this keynote session, you will learn:
 
- What neurodivergence covers and the existing gap
- The benefits of neurodiversity for your organization
- How to connect your EVP to the neurodivergent
- Neuroinclusive “must-dos” for your employer brand

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