Seth FlaterDirector of Sales Engineering
Seth Flater is the Director of Sales Engineering for Recruit Rooster. In this role, he is responsible for the general management and oversight of the implementation and renewal teams, both of which have worked together for nearly a decade. He is also the product owner of Recruit Rooster’s proprietary products, including its Recruitment Marketing Platform and Talent Community, where he helps to generate ideas for product features and enhancements. A self-proclaimed “numbers guy”, he enjoys tracking career site analytics to see trends in candidate behaviors, as well as the areas where a career site is performing well, and where it could improve.
With 12+ years of experience – the entirety of which has been spent with the DirectEmployers family of brands – he has had the opportunity to work on over 1,000 different career-related microsite projects, helping employers maximize their online footprint and hone their recruitment marketing strategy. In his personal time, he enjoys spending time with his wife and three children, coaching wrestling, and running a middle school Youth Group, which he and his wife have run together for more than a decade.
3:30 p.m.–4:00 p.m. Pacific —
The Recruitment Marketing industry is full of trendy, flashy, attention-grabbing technologies promoted to HR practitioners in marketing campaigns, websites, case studies, and sales demos, but do the technologies live up to their name after the sale? Seth Flater, a 12-year industry veteran, will sift through the fluff and prove what works by not only pulling from his experiences working with 500+ fortune 5000 companies but also statistics to validate or debunk various recruitment technologies.
Join Seth as he surfaces the necessary basics and bolts on the must-have technologies to form the best-performing solutions to date. He will take a look at the industry's origins and initial trends and share an insider's view of which trends succeeded and failed, as well as which remain highly relevant and should be included in your tech stack while also exploring up-and-coming concepts he anticipates will break through in recruitment marketing industry. The explored buzzwords will include SEO, Google Talent, social, mobile, big data, microsites, artificial intelligence, and CRM campaigns.