Willena Long

Founder & Senior Diversity Technical Sourcing Leader
Career Boss Academy

Willena is the CEO of Career Boss Academy, which has helped leaders become more effective since it was founded in 2018. Through her signature framework that combines a mix of technology, neuroscience, and behavioral science, Willena has helped leaders all over the world achieve their goals and change their lives—and now she wants to help you do the same. 

Career Boss Academy

Willena Long’s Session(s)


4:10 p.m.–4:50 p.m. Pacific —

Panel Talk: Diversity Sourcing

Diversifying your pipeline isn’t an easy task. Join us for this engaging panel discussion with leading talent sourcers to learn how to turn goals into action with key milestones for your diversity sourcing strategy. Panelists will discuss looking beyond LinkedIn to get creative with your diversity sourcing strategy using traditional and non-traditional recruiting platforms to serve underrepresented communities. They’ll dive into engagement and messaging best practices to help you learn how to bring a human approach to the daunting task of sourcing for diversity.


1:00 p.m.–1:40 p.m. Pacific —

How to Personalize Candidate Outreach with Strategic Technology and Messaging

Texting might be your best bet. Texting usually elicits a faster reply. In a time when companies are trying to differentiate themselves from competitors, texting can be a great opportunity for you and your team to go the extra mile with candidates. Sending personalized, timely texts can help create a favorable impression of your company and greatly improve your candidate experience. Join us for this engaging session to learn tips for candidate engagement and advice on pitfalls to avoid.


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