Maren Hogan

Red Branch Media

Maren Hogan is a seasoned marketer, writer, and business builder in the HR and Recruiting industry. Founder and CEO of Red Branch Media, an agency offering marketing strategy and outsourcing and thought leadership to HR and Recruiting Technology and Services organizations internationally, Hogan is a consistent advocate of next-generation marketing techniques. She has built successful online communities, deployed brand strategies, and been a thought leader in the global recruitment and talent space. You can read more of her work on Forbes, Business Insider, Entrepreneur, and on the Red Branch Media blog.


Red Branch Media

Maren Hogan’s Session(s)

3:00 p.m.–5:00 p.m. Pacific —

Workshop E: Hire to Your Values: Transform Your Recruiting Process

In this session, Maren will talk about how to get your house in order and transform the hiring and recruiting process for your organization. It all starts with the lifeblood of your company — your values. In this engaging workshop training, Maren will share how to:

  • Link your values to behaviors Integrate values into job descriptions and job ads
  • Reflect values in your assessment and screening process
  • Evaluate values in candidate interview and screening

3:10 p.m.–4:00 p.m. Pacific —

Closing Keynote Panel Talk: Prioritizing Mental Wellness to Attract and Retain Talent

Employers must now, more than ever, meet employee expectations for supporting their well-being to compete for talent.  Mental wellness programs are essential to ensuring employees are at their optimal health and well-being, and the talent you hire isn’t burning out. In this important panel discussion, panelists will discuss how to prioritize mental health and wellness and utilize employee wellbeing as a recruiting and retention tool.

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