Matt Adam

Executive Vice President and Chief Talent Strategist
NAS Recruitment

Matt Adam has been a thought leader in recruitment marketing for more than 25 years. As Executive Vice President and Chief Talent Strategist with NAS Recruitment Innovation, he takes a national role in leading major account implementation and supporting strategic project consultation for many of our most high-profile clients. His knowledge of all aspects of recruitment marketing is extensive and has shaped NAS’s evolution over the years, helping to lead the company through many challenges and keeping us at the forefront of the industry for decades. With his pulse on industry trends, he has continued to contribute to our roadmap of technology and service offerings, which ultimately benefit all of our clients.

He is well-known throughout the industry and has been a featured keynote speaker for various organizations including SHRM, CUPA, AAPPR, and NAHCR, sharing his expertise on a variety of topics, including employment branding and mobile recruiting.

NAS Recruitment

Matt Adam’s Session(s)

11:50 a.m.–12:20 p.m. Pacific —

Data Drives Action: How Analytics Will Improve Your Candidate Experience

Join Matt Adam, Chief Talent Strategist, and Jennifer Henley, Chief Customer Officer from NAS for an informative session on the power of analytics and how you can turn the data you are collecting into strategies that yield results. Data-driven decision-making (DDDM) is defined as using facts, metrics, and data to guide strategic business decisions that align with your goals, objectives, and initiatives. During this session, we will explore unique ways to utilize DDDM to enhance the candidate experience and advance your recruitment goals. This will include:

  • Identify what KPIs are most valuable in driving your strategy forward
  • Review what you can learn and how to interpret the data
  • How to utilize data to plan for future success
  • See current examples of analytics in action that improve your candidate experience


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