Charlotte Marshall

Director, Global Employer Brand and Recruitment Marketing

Named the 2019 Employer Brand Leader of the Year, Charlotte has a track record of successfully building and launching seven different F500 employer brands. She offers 20 years of experience in driving large-scale global employer brand strategy and development in highly complex organizations, building robust cross-functional teams and alliances.

She earned a B.S. in Organizational Communication from Northeastern University and a MA in Digital Communications from The Johns Hopkins University, with honors.


Charlotte Marshall’s Session(s)

1:30 p.m.–2:10 p.m. Pacific —

Case Study: The Give and Get of Brand Activation at Intuitive

By now you’ve likely heard of the Give & Get—the best selling book and methodology that taught us how to build a better Employer Brand with a compelling EVP (employee value proposition). But you might not yet know how to activate it, using the methodology.

Join Charlotte, the co-author of Give & Get and see how she’s applied the Give & Get to her new work at Intutive. 

Participants will see real examples of the Give & Get applied across multiple candidate touch-points and will see how Charlotte is repelling the many and compelling the few across multiple candidate touch points, while reminding internal talent of the value they bring through acknowledge and appreciation for their efforts.

This session will walk you through how to remind and find great talent that have the capability and motivation to add significant value to your organization.


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