Molly Thornton
Director, Brand StrategyCrowdStrike
Molly is a Senior Director of Brand Strategy at CrowdStrike, a global leader in cybersecurity. In her role, Molly is responsible for crafting brand narrative and driving awareness of CrowdStrike through storytelling, insights, and data. She is also responsible for CrowdStrike’s talent brand, positioning CrowdStrike as an employer of choice by showcasing mission, core values, people, and culture through compelling stories and programs around the world. Molly has over 12 years of experience building brands – both consumer and talent – with companies of nearly every size and industry… Reebok, Liberty Mutual Insurance, LogMeIn, and Nexthink. Outside of work, Molly enjoys watching and cheering for her favorite sports teams: Red Sox, Patriots, Celtics, Bruins, and the Miami Hurricanes, her alma mater. She also enjoys exploring her new city, spending time with her nieces and nephew, and cycling on the Peloton. Molly is located in Dallas, TX.
1:00 p.m.–3:00 p.m. Pacific —
No matter the size of your organization, global and inclusive hiring is not a one-size-fits-all approach. And attracting and retaining the best global talent has become increasingly difficult when compounded by shrinking headcounts and ongoing talent shortages - which means your employer brand is more crucial now than ever! However, there are some best practices you should consider when building your global attraction strategy.
Join Carrie Corbin, Global Workplace Executive, Strategist, and Molly Thornton, for this engaging 2-hour workshop training on what it takes to build a global hiring and attraction strategy.
Localization: When and why you should consider native language, as well as other localization considerations to drive brand awareness and attract talent
Remote Hiring: How do you manage this across multiple countries, and what are the implications to your employer brand strategy?
Inclusion: Diversity considerations on a global scale
Advertising: Strategizing how to balance your media, storytelling and tools to drive the right kind of results.
Internal Buy In: how to build a business case, partner with critical internal teams, and influence key stakeholders
Resources: How to tackle these hiring challenges with limited resources and support
Socialization: Ensuring your work and results are effectively socialized with key stakeholders