Jennifer Henley

VP of Client Services
NAS Recruitment Communications

For twenty years, Jennifer R. Henley has served primarily in a new business development capacity within the human resources community. As a candidate experience advisor with NAS, she partners with talent acquisition leadership to optimize candidate attraction through storytelling, technology and strategy. Jennifer is a graduate of West Virginia University, is PHR, SHRM-CP and HRCI certified and is a current SHRM and NAHCR member.

NAS Recruitment Communications

Jennifer Henley’s Session(s)

11:50 a.m.–12:20 p.m. Pacific —

Data Drives Action: How Analytics Will Improve Your Candidate Experience

Join Matt Adam, Chief Talent Strategist, and Jennifer Henley, Chief Customer Officer from NAS for an informative session on the power of analytics and how you can turn the data you are collecting into strategies that yield results. Data-driven decision-making (DDDM) is defined as using facts, metrics, and data to guide strategic business decisions that align with your goals, objectives, and initiatives. During this session, we will explore unique ways to utilize DDDM to enhance the candidate experience and advance your recruitment goals. This will include:

  • Identify what KPIs are most valuable in driving your strategy forward
  • Review what you can learn and how to interpret the data
  • How to utilize data to plan for future success
  • See current examples of analytics in action that improve your candidate experience


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