Carrie Corbin

Managing Partner
Hope Leigh Marketing Group

Carrie is a Managing Partner for Hope Leigh Marketing Group, a Talent Attraction consultancy she co-founded after 20+ years as a practitioner. Prior to founding HLMG, Carrie built and lead award winning Talent Acquisition, Employer Brand & Diversity programs in global Fortune companies such as AT&T, Samsung, American Airlines and most recently with Dell Technologies.
 
Carrie is a sought after speaker in the space who is globally recognized for her work, particularly as a pioneer of the Employer Brand frontier. Carrie possesses an MBA in Human Resource Management and received her SPHR in 2007. She was a founding national board member serving as the Chief Marketing Officer for AT&T’s 2nd largest and fastest growing affinity group and also served on the Board for DirectEmployers for many years. Additionally, she's served on many advisory boards such as HR.Com's Employer Brand Committee, HR Tech Connect Summit and served on a job seeker focused steering committee for the HR Policy Association.

Hope Leigh Marketing Group

Carrie Corbin’s Session(s)


1:00 p.m.–3:00 p.m. Pacific —

Workshop C : How to Build an Effective and Inclusive Global Talent Strategy

No matter the size of your organization, global and inclusive hiring is not a one-size-fits-all approach. And attracting and retaining the best global talent has become increasingly difficult when compounded by shrinking headcounts and ongoing talent shortages - which means your employer brand is more crucial now than ever! However, there are some best practices you should consider when building your global attraction strategy.

Join Carrie Corbin, Global Workplace Executive, Strategist, and Molly Thornton, for this engaging 2-hour workshop training on what it takes to build a global hiring and attraction strategy.

  • Localization: When and why you should consider native language, as well as other localization considerations to drive brand awareness and attract talent

  • Remote Hiring: How do you manage this across multiple countries, and what are the implications to your employer brand strategy?

  • Inclusion: Diversity considerations on a global scale

    • Advertising: Strategizing how to balance your media, storytelling and tools to drive the right kind of results.

    • Internal Buy In: how to build a business case, partner with critical internal teams, and influence key stakeholders

  • Resources: How to tackle these hiring challenges with limited resources and support

  • Socialization: Ensuring your work and results are effectively socialized with key stakeholders


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