Bryan Adams

CEO and Founder
Ph.Creative

Bryan is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world with clients such as Apple, American Airlines, GVC, and Blizzard Entertainment. Bryan is also a bestselling author, podcaster, creative strategist, and specialist speaker.

Bryan has interviewed over 50 of the world's greatest storytellers including Seth Godin, Gary Vaynerchuk, and Robert McKee to strengthen knowledge and to fuel a passion for what it means to effectively move people with language.

He is considered a prominent employer brand thought leader and his creative, unconventional and even controversial methodologies are said to regularly change the way people think about employer branding and EVP.

His presentation style is energetic, passionate, thought-provoking and interactive, so get ready to contribute and engage.

Ph.Creative

Bryan Adams’s Session(s)


1:00 p.m.–3:00 p.m. Pacific —

Workshop D: The Give and the Get of Employer Brand

 An effective employer value proposition must reduce the overall application volume coming in while increasing the number of valued applicants. Because no one wants more applicants - they want more of the right applicants based on competency, potential, culture alignment and diversity.

Bryan will show you how the Give & Get methodology is the secret to how Fortune 500 employers have achieved 40% higher caliber applicants in less than six months. The “Give & Get” Framework for Employer Branding is a refreshing new approach that harnesses the value to be found in the cultural realities and expectations of your company.

Whether your company doesn’t have an EVP defined (p.s.: what are you waiting for?) or it does but it’s stale and doesn’t reflect your organization today, as a TA, HR, RM and EB practitioner you’ll benefit from this interactive workshop. Attending this pre-conference workshop training will help you become the employer branding master you always knew you should be — crafting a stand-out value prop that draws in the right talent to help your company grow. You'll learn how to create a smart filter, elevate your organization’s strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates’ minds like never before.


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