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Have you ever thought about how employer branding shapes how the world sees you? Here's the scoop: modern job seekers crave real talk and openness from potential employers. It's the cherry on top. So, whether you're on social media or niche industry sites, it's all about showing up and steering the conversation about you as a company and what you offer a potential employee. And guess what? Your team members can be your biggest fans (peanut butter and jelly) or critics (wilted lettuce). That's why teaming up with them is the real deal and the icing on the cake. They can shout about the cool stuff happening inside or give you a heads-up if something's off. Wondering how to handle those online employee reviews or how to turn your crew into brand ambassadors? Join our workshop! Here's a sneak peek: The art and science of handling employee reviews. How to respond to the positive and negative with integrity and transparency. (Glassdoor) Building a culture of psychological safety to empower your employees to tell your story and theirs. Teaming up, down, and across the organization to build strategic partnerships and power your employer brand.