Tap into the Power of Storytelling for Employer Branding

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In this session, Rachna Prasad, Employer Brand Specialist at Baxter International will share how to start nurturing strong, long-term relationships between your brand and candidates through storytelling. She will share tips on:

• Ways to utilize personas in creating a nurture campaign;
• Finding and showcasing different employee stories;
• Harnessing brand impact on your internal and external audiences for talent attraction and retention.