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When we think about "sexy marketing," data isn't exactly the next thing to come to mind. But data is sexy when it comes to creating meaningful recruitment marketing campaigns. In this session, Crystal Miller Lay will use a real-world, case-study example to show you how data informed each step of building and executing a high-volume recruitment marketing campaign, including: 


  • Data-driven audience segmentation 
  • Using data for creative and message building
  • How data helps better targeting
  • Data-informed recruitment advertising
  • Meaningful metrics