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Employee advocacy is no longer optional — it’s a key component of attracting talent to your organization. Yet building a successful program can be challenging for any practitioner: Where to start? How to drive engagement and results? How to show impact on recruiting goals? If any of these situations sound familiar, Ally Brown, Employer Brand Manager at VCA Animal Hospitals, has the answers!
Gained through her diverse marketing and employer brand experience spanning over a decade across multiple industries, Ally’s tried and true strategies serve as a blueprint for building a successful EA program at any company. Regardless of your budget or experience level, you’ll walk away with Ally’s pro tips for:
- Overcoming common challenges to get started and keep a program going
- Communicating what’s in it for employees – making it easy to say yes
- Choosing the right technology to support your goals
- Celebrating participation with surprise and delight