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The importance of diversity and inclusion in hiring practices and retention has increased exponentially in the last two years. But, as the story goes, well-intentioned companies often end up falling short. From making the shift to data-driven decisions to analyzing and improving employer brand and the way the organization comes across in their digital spaces and on social media, this opening session will address ways that organizations can set up and achieve meaningful DEI goals to empower the development of inclusive workplaces.