Blair Fambro

Manager, Pipeline Strategy & DEI
The Hershey Company

Blair Fambro is the Manager of Pipeline Strategy & DEI at The Hershey Company. Before joining Hershey, he served as Senior DEI Recruitment Strategist for Engineering at Johnson Controls and as a Senior Technical Sourcer at Twitter. With over 14 years of experience, Blair has worked as a DEI Strategist and Lead Technical Recruiter for leading organizations such as General Motors and Hewlett Packard. He is deeply committed to creating innovative recruitment strategies that empower sourcers and recruiters while fostering diverse, inclusive workforces.

The Hershey Company

Blair Fambro’s Session(s)


2:10 p.m.–3:00 p.m. PT —

Panel Discussion: Candidate Engagement: Tips for Creative Messaging in a Competitive World

Sending a boring, templated, predictable message to a potential candidate will get you absolutely nowhere. We're all busy and our inboxes are flooded with messages, many of which, are never read. Figuring out how to instantly warm candidates up to you, all while making your message stand out from any others they might have received is the best path to engagement. Join us for this fresh and open dialogue full of tips for creative messaging in a competitive world. Willena Long, Senior Diversity Technical Sourcing Leader at Roblox and Blair Fambro, Senior Technical Sourcer - Machine Learning at Twitter will team up for this powerful and practical discussion. 


10:25 a.m.–11:00 a.m. PT —

Diversity Sourcing Leveraging LinkedIn Recruiter

Many talent acquisition teams have diversity initiatives in place. But without a strategy for how to find underrepresented talent, sourcers and recruiters find themselves not being able to contribute in a meaningful way.

Look no further, as this session will help you unlock the power of LinkedIn Recruiter, and give you the tools needed to build ultimate strategy.

This session will cover: 

  • Pronouns  
  • Women University & Sororities 
  • Events 
  • Name Search 
  • ERG/BRG

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