Mona Tawakali

Chief Strategy Officer

Mona is Chief Strategy Officer at Recruitics. With 15 years of experience helping Fortune 1000 companies with their recruitment marketing efforts, Mona is considered an industry thought leader in data-driven recruitment marketing solutions and is passionate about finding innovative ways to deliver the best ROI on all advertising investments. Mona holds a master’s degree in internet marketing from the University of San Francisco, and she earned her B.A. in broadcast journalism at San Francisco State University.


Mona Tawakali’s Session(s)

1:15 p.m.–1:45 p.m PT — Wednesday, July 27, 2022

The Holy-Grail of Your Data-Centric Recruitment Marketing Strategy

While the methodology for recruiting talent has changed drastically over the past 30 years, some of the most significant changes have come in the past decade. The move to a marketing-based approach for recruitment and the introduction of programmatic buying solutions have dramatically affected the way companies compete for talent.

More than a decade ago, Recruitics began beta testing the recruitment industry's first programmatic job advertising technology based on algorithmic rules -- where job-level analytics are tracked and measured for recruitment ROI -- and the industry has never looked back. Today, programmatic advertising (along with a few other staples) has become the 'holy grail' of data-driven recruitment strategy.

Join Mona Tawakali, Chief Strategy Officer at Recruitics, as she shares how programmatic ad data can:

  • Empower recruitment marketers to focus on the human element of talent acquisition
  • Provide valuable learnings that improve the quality of candidates and their experience
  • Inform and automate decisions that accelerate the ad-to-app-to-hire process

Major technological advancements will only continue, so it's important to get an understanding of them and their effects on your work now. You'll leave this session with a baseline formulation for your talent attraction engine, which marries strategy and technology to solve today's toughest problems in candidate targeting and acquisition.



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