Allison KruseHead of Global Employer Brand
Allison is currently the Head of Global Employer Brand at Baxter. She designs and implements global initiatives that help improve employee engagement and attract, recruit and retain talented people. As a strategist, she leverages her 16+ years of experience in recruiting, social media, branding and marketing to bring Baxter’s employer brand to life—and says she absolutely loves her job. Before joining Baxter, Allison was the Director of Content and Social Media at Kforce, where she was responsible for developing, executing and evolving Kforce’s content, social media, employee advocacy, corporate branding, and employer branding strategies. Outside of work, Allison loves spending time with her husband Rich and her friends and family, training her dog Pacer, being outdoors and traveling abroad.
2:10 p.m.–3:00 p.m. PT —
Join us for this interactive session while two industry icons guide you on an interactive tour of the "must have" tools in the business. Chloé Rada, Sr. Director, Global TA Operations for Nielsen and Allison Kruse, Head of Global Employer Brand at Baxter team up to share how you can become content heroes for talent attraction! Chloé and Allison sourced the secrets to success of brand activation by asking their peers across all industries and company sizes what they like best! From becoming a better writer, to removing gender bias, designing awesome graphics and videos and highlighting employee generated content, you'll feel like you’ve uncovered a new super power when you start using these free or low cost tools!