Speaker Info

As Baxter's global employer branding & recruitment marketing leader, Allison enjoys being a part of one of the world's most innovative healthcare companies. With 14+ years of experience, she's led global initiatives to enhance employer brand, recruitment marketing strategy, and equip brand ambassadors by following her favorite work-related mantra: “Fill the Minds. Equip the Hands. Win the Hearts.”

She is proud of the data-driven EVP that touches every point of the employee lifecycle, making it the first of its kind in Baxter's 90+ year history. This EVP has allowed her team to attract and retain top talent, and the integrated media strategy & careers site have received international recognition.

In her free time, Allison loves to travel, scuba dive, explore the outdoors, volunteer at an animal shelter, and work hard in a fulfilling career that brings both joy and meaning to her life.

Allison Kruse’s Session(s)

2:10 p.m.–3:00 p.m. PT —

Deep Dive Working Session: Employer Brand Activation

Join us for this interactive session while two industry icons guide you on an interactive tour of the "must have" tools in the business. Chloé Rada, Sr. Director, Global TA Operations for Nielsen and Allison Kruse, Head of Global Employer Brand at Baxter team up to share how you can become content heroes for talent attraction! Chloé and Allison sourced the secrets to success of brand activation by asking their peers across all industries and company sizes what they like best! From becoming a better writer, to removing gender bias, designing awesome graphics and videos and highlighting employee generated content, you'll feel like you’ve uncovered a new super power when you start using these free or low cost tools!