Lori Sylvia

Founder
Rally Recruitment Marketing

Lori Sylvia is the Founder and CEO of Rally™ Recruitment Marketing, an online community forum where the best Recruitment Marketing ideas are learned and shared to help HR, Recruiting and Marketing professionals gain new skills, advance their careers and deliver greater business impact. Lori started out as a technology journalist and then became a marketer of new technologies at five start-ups. Before founding Rally, Lori was Chief Marketing Officer of SmashFly Technologies, where she and her team educated the market about modern Recruitment Marketing practices. With Rally, Lori is working across the industry to inspire more people to become Recruitment Marketers to lead the future of talent acquisition.

Rally Recruitment Marketing

Lori Sylvia’s Session(s):


12:25 p.m.–1:00 p.m. PST —

Recruitment Marketing Analytics

It’s time to take control of your career and reframe how you should be measured! Recruitment Marketing has different KPIs (key performance indicators) than traditional recruiting, but up until now we haven’t been measured properly for the full value we bring to the organization.

Join Rally’s Lori Sylvia to learn how to measure the effectiveness of your Recruitment Marketing and employer branding strategies so that you can create your own professional data story that will demonstrate the importance of your work in attracting, engaging and recruiting talent. Lori will empower you to see your data, know your effectiveness and show your impact in a whole new way.

You’ll learn:

  • What data you should be tracking and measuring so that you can know the effectiveness of your Recruitment Marketing and employer branding strategies
  • How to interpret what the data is telling you, and then how to use this information to not only improve your strategy but also create your professional data story
  • Strategies to educate others about the value of your work, and how to reframe the way your stakeholders and leaders see your role

You’ll walk away with the ability to prove the effectiveness of your strategies and take your career to the next level!


1:05 p.m.–1:40 p.m. PT —

Jump Off the Hamster Wheel: Start Creating Social Posts that Really Engage Talent

We all know how important social media is to attracting and engaging talent, but do you ever feel like you’re on a hamster wheel, just going through the motions of posting content? Some posts get engagement, most fall flat, repeat. So how do you make this not the case? Are there practical, repeatable tactics that you can use to boost your chances of breaking through the noise?

Actually there are, and Rally’s Lori Sylvia will give you 5 best practices that you can put into action right now to increase candidate engagement with your social media content. Don’t let the social algos stump your Recruitment Marketing strategy. Whether you post to social media once a month or multiple times per day, you’ll walk away from Lori’s session with ready-to-implement tactics that get results.





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