Lori Sylvia

Rally Recruitment Marketing

Lori Sylvia is the Founder and CEO of Rally™ Recruitment Marketing, an online community forum where the best Recruitment Marketing ideas are learned and shared to help HR, Recruiting and Marketing professionals gain new skills, advance their careers and deliver greater business impact. Lori started out as a technology journalist and then became a marketer of new technologies at five start-ups. Before founding Rally, Lori was Chief Marketing Officer of SmashFly Technologies, where she and her team educated the market about modern Recruitment Marketing practices. With Rally, Lori is working across the industry to inspire more people to become Recruitment Marketers to lead the future of talent acquisition.

Rally Recruitment Marketing

Lori Sylvia’s Session(s)

1:05 p.m.–1:40 p.m. PT —

Jump Off the Hamster Wheel: Start Creating Social Posts that Really Engage Talent

We all know how important social media is to attracting and engaging talent, but do you ever feel like you’re on a hamster wheel, just going through the motions of posting content? Some posts get engagement, most fall flat, repeat. So how do you make this not the case? Are there practical, repeatable tactics that you can use to boost your chances of breaking through the noise?

Actually there are, and Rally’s Lori Sylvia will give you 5 best practices that you can put into action right now to increase candidate engagement with your social media content. Don’t let the social algos stump your Recruitment Marketing strategy. Whether you post to social media once a month or multiple times per day, you’ll walk away from Lori’s session with ready-to-implement tactics that get results.

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