Craig Fisher Is the founder of employer brand and recruitment tech strategy firm, TalentNet Media. He has led Global Marketing, Employer Brand, and Recruiting Innovation at Allegis Global Solutions - North America’s largest RPO and staffing company. He has led talent acquisition teams at the Fortune 500 level owning recruitment process, marketing, and technology. His digital branding methods have been adopted as best practices by companies like Linkedin, Toyota, YUM! Brands, Microsoft, and many more. He's the author of Inbound Recruiting, and a popular keynote speaker at tech, social media, HR / recruiting, and sales conferences worldwide.
Craig created the first Twitter chat for recruiters and partnered in the first Linkedin certified training company in North America. He consults with sales and recruiting teams, advises HR technology firms, and runs the largest recruiting conference series in the Southwest, TalentNet Live.
He’s been detailed in the Wall Street Journal, NPR, The Economist, and Entrepreneur as a subject matter expert in multiple areas of talent acquisition; and is listed among HR and Recruiting's top influencers and most engaging conference speakers.
Connect with Craig on Twitter/Instagram @fishdogs, and at www.fishdogs.com
9:00 a.m.–9:35 a.m. PT —
From employer branding to recruitment marketing - problems like decreased conversion rates and increased costs must first be overcome. Using data for better processes is the answer. But many struggle with how to achieve buy-in for the change process. In this session, Craig Fisher will tell it like it is, and share how to turn talent acquisition problems into fuel for change. Attendees will be ready to have the hard conversation to convince leadership to utilize data to affect change for improved recruiting.