Lane SuttonSenior Manager, Employer Brand Marketing
Lane Sutton is a recruitment marketing and employer brand strategist at Comcast Advertising. Prior to joining Comcast, Lane led recruitment marketing and employer brand at Walmart for Professional candidates, attracting the best talent and enabling the future of retail at the world’s largest employer. Lane began his career in marketing and has worked with brands including HubSpot, Disney, TripAdvisor, and Sprinklr. He is passionate about applying marketing to talent acquisition and connecting people with brands. In his free time, he loves travel, photography, food, and hiking.
Lane Sutton’s Session(s):
2:10 p.m.–3:00 p.m. PT —
Sending a boring, templated, predictable message to a potential candidate will get you absolutely nowhere. We're all busy and our inboxes are flooded with messages, many of which, are never read. Figuring out how to instantly warm candidates up to you, all while making your message stand out from any others they might have received is the best path to engagement. Join us for this fresh and open dialogue full of tips for creative messaging in a competitive world. Willena Long, Senior Diversity Technical Sourcing Leader at Roblox and Blair Fambro, Senior Technical Sourcer - Machine Learning at Twitter will team up for this powerful and practical discussion.