Day 2 — Employer Branding Strategies Conference

If one of your responsibilities is enabling talent acquisition to activate your EVP, you won’t want to miss this session. Allison will share her perspective and lessons learned for equipping brand ambassadors to create and share personalized, data-driven content—in a way that is sustainable and scalable. You’ll walk away with practical tips that will amplify your impact as an employer brand practitioner.

Many sources tout the power of video over written content, citing video as 1,200% more successful than other types of content. They not only allow content to be consumed quicker but also allow employers to showcase their employer brand and candidate experience in a meaningful way. However, many organizations struggle with the challenges and complexities of storytelling, as well as capturing and editing video content — but times are changing! 

Reimagine how your TA team can produce videos, all without the fancy equipment and added expenses. Join Recruit Rooster’s Heather Hoffman, Drew Palmer and Ruth Toombs to explore how companies are simplifying the video-making process. You’ll learn how to create employee testimonials and culture highlight videos for your career ecosystem that further supplements recruitment marketing efforts and drives real, proven results.