Losing the war on talent means losing everything. This session will change the paradigm on how we look at talent to put us back in the game. Attendees will learn a new toolset for evaluating current talent and how to open up alternate avenues for new talent.

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The popularity of TikTok has dramatically shaped how a whole generation perceives the world - including careers. Chances are, your company, products and jobs are already on TikTok in one form or another. So the question is,how do we as Talent Acquisition professionals participate?

What can we learn from TikTok trends that enable people to see an authentic view of what we do at our companies, and increase our connection to the community and boost hiring efforts?

If TikTok boggles your mind- have no fear. There are principles for designing your content for success and reaching a whole new demographic of candidates.

Listen, learn, and watch from Alexander Lamburini, Skill Scout Film’s Creative Director on the power and punch of TikTok for Recruiting. In this session you will:

• Learn how to design your video for TikTok
• Understand the TikTok audience(s) and their potential
• See how other companies are using TikTok as part of a lean, effective recruitment strategy

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The key take away from this session will include:

• How to foster a culture of mobility;
• Enabling internal career moves that allow for equal opportunities and growth for everyone in the workforce across the organization;
• How can organizations create career pathways for internal promotions that create employee loyalty and greater employer branding.

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We've all heard the saying "jack of all trades, master of none"... this session will focus on how having "jack of all trades" recruiters can be a deterrent to truly optimizing the experience of your candidates, hiring managers, and recruiters. This session will highlight a case study on how we've specialized aspects of our recruiting process at PwC and the outcomes we've had as a result. TA practitioners will leave with tangible steps they can take to diagnosis bottlenecks in their recruiting process and implement specialization to increase their value to the organization and improve the outcomes for their stakeholders.

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Now more than ever, talent engagement is key to a company’s success and, quite possibly, to its competitive advantage. To enable execution of any business strategy, leaders must develop a comprehensive talent strategy customized to enable business strategy execution for the future. To achieve effective recruitment, retention, and staff development, leaders must develop a comprehensive talent strategy to address the company’s current and future needs. Join this engaging panel discussion to identify key practices for developing a talent strategy.

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Building and maintaining relationships with candidates and employees requires constant attention, resources, and investment. Just like consumer branding and marketing, you have to attract, maintain, and build ambassadors for your brand. In an era where candidates have access to an exceptional amount of information and opportunities for employment, it’s more important than ever to show the value, cost savings, and bottom-line impact of branding and marketing the entirety of the employment experience.

In this session, Susan will take you through four top-line examples of the cost impact of employer brand so you can demonstrate to your leaders the importance of your work.

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In this session, attendees will go through real-life examples to grasp how social media theory comes to life through helpful case studies. Attendees will learn about:

• Social Media Strategy: Participants will be able to set up a proper employer brand social media strategy from market analysis to content strategy, channels definition KPIs and metrics, etc.
• What is successful content: Attendees will understand how to develop social media content coherent with the strategy that catches the attention and brings value through copywriting models, graphic posts' best practices, and content structure.
• Tracking and analytics: Attendees will be able to optimize employer brand social media content based on metrics and KPIs in order to improve the impact on the business (e.g., candidates applications, brand awareness, brand reputation, etc.)

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In this conversation we will deep dive into becoming the talent strategist when it comes to identifying creative ways to find quality candidates for your high volume roles.

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Candidate personas need to be based on actual data, not assumptions. Research should account for current employees, any major stakeholders in the hiring process and candidates. Creating a good candidate persona describes the target candidate’s background and work experience, their motivations, personality traits, and career goals.

Join us for this engaging and insightful panel discussion with leaders in EB to identify tips and examples to successfully creating talent personas to drive your recruitment marketing strategy.

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ChatGPT and other generative AI tools, when used correctly and with the right guidance, can positively transform TA pros to be far more productive and efficient. Join us for this opening keynote session to kickstart your day with data, knowledge, and practical use-cases for sourcers and recruiters.

In this session, Mike "Batman" Cohen will explore in-depth automation, new (free) tools, and how ChatGPT can actually help you do your job (not do it for you).

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Purpose and Objective: Presentation will cover topics on creative sourcing strategies with examples and anecdotal data for successful pipeline building and recruiting during a downturn.

1. Networking Strategies
2. Leveraging Social Media, and Referral Sourcing
3. Partnering with Hiring Managers
4. Proactive Candidate Engagement Strategies

Takeaways: The audience will learn about unique and proven ways to source, engage and recruit highly skilled talent in an ever-changing labor market when hiring is slow. They will learn to utilize social media to find and network with potential candidates for hard to fill tech roles.

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Employee referrals are an unparalleled source when it comes to recruiting top quality candidates for your organization. In this engaging session, Matt will share how he set the bold goal of bringing in 50% hires from employee referrals and how he has worked to empower employees to meet that goal. He will discuss:

• Achieving buy-in for your referral initiative
• Employee benefits: ideas for rewarding employees
• ROI: making the case for referrals

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In this session, Brian Fink, Talent Acquisition Partner at McAfee, will teach the latest and most effective techniques for talent sourcing on search engines and social sites, including the most efficient ways to collect, organize, and manage your searching efforts.

Takeaways:

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Session details coming soon!

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To achieve your DEI goals, the first step is building a more diverse talent pipeline that will feed into the workforce and provide more opportunities for people from underrepresented groups. Join this interactive and engaging panel discussion about how to attract diverse talent, set goals for sourcing diverse talent, proactively source candidates to build your diversity talent pipeline, update job descriptions to make them more inclusive, and look internally to drive diversity hiring initiatives and curb potential bias in the recruiting process. Bring your questions!

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In this session, Blair Fambro will explain how to use LinkedIn for sourcing — the right way — and some common missteps to avoid if you want to find the best candidates and make the best impression on prospective talent. Don't miss this engaging and insightful session full of tips and tricks!

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This session highlights TA pros can recognize, understand and manage hidden biases that can lead to poor decision making and undermine DEI initiatives and goals.

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Actionable steps to help organizations fine-tune your hiring strategies for neurodivergent talent. Role out accommodations with traditional hiring process:

1. Building Accessible Job Descriptions
2. How to enhance job descriptions to convey the organization's commitment to neurodiversity and to incorporate inclusive language (including vendors that make writing these job descriptions very easy!) Partnering with staffing agencies that specialize in placing neurodivergent talent How to implement accessible candidate screening practices including work samples, assigned projects, scripted interviews, and rec letters How to de-bias your recruiting processes

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Join this session to learn the steps to write a more accurate job description.

In this session, Katrina will show attendees how to rewrite your job step-by-step to successfully receive more qualified applicants than ever. Let's find the tools to teach your team to write job postings that deliver results.

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Talent acquisition should be viewed as more than an investment — it’s a revenue generator. Join us for this session to learn how to leverage strategic talent acquisition partnerships and utilize data analytics to demonstrate the value of TA.

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