From People Insights to Recruitment Marketing—Walmart's Strategic Approach to Personas

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Join Shannon Smedstad (exaqueo) and Jenny Bean (Walmart) for an engaging conversation on talent personas. During this session, you’ll hear how the largest company in the world (by revenue) uses people insights to understand key talent segments. If you’ve ever wondered what personas are, why companies use them, or how personas improve recruitment—this is for you.

Together, Shannon and Jenny have more than 50 years of recruitment and employer brand experience! They encourage you to bring your questions—there will be ample Q&A time to get what you want out of the session.

Bonus Takeaways:

1. Candidate Personas: Hiring Through Hearts and Minds
2. Hear more on personas from Emily Fritz, Managing Director - Employer Brand, exaqueo