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Employee advocacy often refers to digital programs where people share company-provided content. And that's something, but it's 2024. It's time to redefine employee advocacy, and rebuild experiences that create true advocates. This talk will cover the need for a redefinition, and how we can look to Legos to inspire the next generation of advocates (or, plainly stated, happy employees). With over 10 years in Marketing and HR, and 5+ in Employer Brand, I'm currently implementing this mindset shift at my company.