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James Ellis hosts EBrandCon with opening remarks on the future of employer branding. 

Minimum Viable Employer Brand? 

Does it feel like employer branding work keeps getting....bigger? More pillars, more tactics, more acronyms, more stakeholders (not to mention more expensive project costs). Perhaps employer branding has become something of a victim of its own success. 

What if the future of employer branding is smaller? More clear, more targeted, more useful?