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Employer brand storytelling isn’t about spinning a good tale—it’s about shaping perception, influencing behaviour, and forging connection at scale. In this session, Crystal Miller Lay—award-winning strategist and CEO of GBS Companies—breaks down how to craft an employer brand narrative rooted in the science of I/O psychology, fueled by positive psychology, and designed for real-world hiring results.
You’ll learn how to:
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Build psychologically resonant messaging that aligns to organisational goals and talent motivations.
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Infuse storytelling with positive psychology to spotlight strengths, foster emotional engagement, and elevate employer brand perception.
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Design story systems that are inclusive, emotionally intelligent, and scalable across platforms.
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Avoid the trap of generic brand content by tapping into behavioral data and your actual employee experience.
This isn’t fluff. It’s the science-backed, story-smart approach your brand needs to stand out in a market overwhelmed by sameness. If your company says it’s different, it’s time to show it—through better employer brand storytelling.
