Lesley Marben

Senior Talent Acquisition Specialist
1st Source Bank

Speaker details coming soon!

1st Source Bank

Lesley Marben’s Session(s)

3:15 pm —

Case Study : Social Recruiting and Adapting in a COVID Environment

In early March, we saw major changes and shifts in the world. We had to step back and evaluate our current processes, and recreate our recruiting strategies to fit a virtual world. These changes include:

  • Looking at how we are going to have a continued presence through social media and other means

  • Adapting to virtual career fairs instead of in-person recruitment events at colleges and community centers

  • Revamp messaging and communicate opportunities and benefits, all while ensuring the human element is met

  • Rolling out a strategic video plan for recruiting through job summaries, descriptions and testimonials

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