Lori Sylvia

Founder
Rally Recruitment Marketing

Lori Sylvia is the Founder and CEO of Rally™ Recruitment Marketing, an online community forum where the best Recruitment Marketing ideas are learned and shared to help HR, Recruiting and Marketing professionals gain new skills, advance their careers and deliver greater business impact. Lori started out as a technology journalist and then became a marketer of new technologies at five start-ups. Before founding Rally, Lori was Chief Marketing Officer of SmashFly Technologies, where she and her team educated the market about modern Recruitment Marketing practices. With Rally, Lori is working across the industry to inspire more people to become Recruitment Marketers to lead the future of talent acquisition.

Rally Recruitment Marketing

Lori Sylvia’s Session(s):


1:45 pm —

The Content That Matters to Candidates in 2021

The more recruiting channels you have, the more recruitment marketing content you need. That’s a lot of pressure to create employee stories, videos, blogs and social media posts — week after week. But what content matters most to attract and recruit your candidate personas, and how can you stand out through the digital noise in 2021? At TA Week, Rally Founder Lori Sylvia will lead a show-and-tell with the winners of the Best Content Marketing Program in the Rally Awards. Leading practitioners will share their winning approaches to recruitment marketing content and how you can use content to persuade talent along their candidate journey to choose you as their next employer.



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