Dani Kaufman

Manager, Talent Acquisition Operations
PETSMART

Speaker details coming soon!

PETSMART

Dani Kaufman’s Session(s):


12:45 pm —

Leverage an Employee Advocacy Program: Good People Know Good People

Good people know good people. Studies show that people are significantly more likely to trust a person over a brand. We see this in consumer marketing with the rise of influencers on social media and the same principles can (and need to) be applied when attracting top talent.

It’s no longer enough to have a nicely worded “about us” page on your career’s website; candidates want to SEE, HEAR, WATCH what it’s like to work at the company. From actual people. This is where an employee advocacy program can have such an impact for your company! You’ll be infusing authenticity, driving associate engagement AND increasing your digital reach by the thousands. Seem overwhelming? Don’t worry, we’re going to break it down step-by-step and you’ll leave with actionable insights to get started!

Key takeaways include: the research (and totally nerdy recruiting statistics we all love!), getting buy-in from leaders and associates, selecting ambassadors and curating content, and wrap it up with key performance indicators to look at along the way.



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