Marie Findlay

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Marie Findlay’s Session(s):

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3:45 pm —

Building a Functional Recruitment Marketing Campaign

Learn how Walmart aligned its TA teams functionally and became part of an omnichannel transformation and branded one of our core roles, starting with persona development to messaging and activation.  

• How our recruiters pivoted during the pandemic to support critical hiring activated a campaign in less than a month 
• Activate your employees and hiring teams to be recruiters and brand ambassadors to build your brand and attract talent from their own networks 
• Activate a functional hiring campaign that tells your story, promotes your jobs, and engages prospective talent 

• Partner with HR, business leaders, Talent Acquisition, and recruitment marketing 
• Ensure your leaders are bought into the value of recruitment marketing to amplify and accelerate hiring

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